Code of Conduct
This Code of Conduct forms an integral part of the Agreement between MintAds and the “Client”
(not limited to the Publisher/Advertiser/Client with whom MintAds has a contractual
relationship, or a Partner/Supplier as otherwise defined, or Other). MintAds reserves the right
to unilaterally amend this Code of Conduct from time to time in order to ensure compliance with
applicable laws and regulations. Therefore, it’s recommended that the Client consults the Code
of Conduct on a regular basis in order to be aware of potential changes or updates.
All capitalized terms used in this Code of Conduct and not otherwise defined shall have the same
meaning as given to them in MintAds’ Terms and Conditions.
By signing up, registering or otherwise enrolling as a Client with MintAds, the Client declares
to agree with and accept the applicability of this Code of Conduct.
1 Compliance
1.1 The Client shall at all times comply with all laws, rules and regulations that are
applicable to the Services, the (content of each) Campaign, Ads and/or other activities,
including but not limited to those pertaining to (direct) marketing, privacy and data
protection, social media, consumer protection and commercial advertising.
1.2 The Client shall furthermore comply with any applicable industry best practices, code of
ethics and/or guidelines set forth by relevant authorities, such as consumer and market
authorities (including, but not limited to the Office of Consumer Affairs (OCA), the US Federal
Trade Commission (FTC) or any similar authority in all relevant or applicable
jurisdictions).
1.3 The Client shall at all times refrain from any illegal, unlawful or inappropriate acts (such
as, but not limited to: criminal acts (e.g. discrimination, racism, defamation, abuse, phishing,
fraud, SPAM etc.), tortuous acts, copyright infringement, trademark infringement or infringement
of any other intellectual property rights, privacy infringement, the use of malware or spyware
etc.).
2 Advertising and Uncommon Practices
2.1 The Publisher guarantees that any consumer- or customer- or influencer/celebrity reviews,
testimonials and/or endorsements are clear and honest and shall comply with consumer protection
law and commercial advertising regulations and guidelines.
This implies that the Publisher shall in any event refrain from:
generating and/or publishing self-created (fake) reviews or endorsements;
generating and/or publishing reviews or endorsements from parties with whom the Publisher has a
material connection;
requesting persons or parties to provide a review or an endorsement in return for compensation
or discount;
removing negative reviews without giving notice of such removal;
not identifying sponsored reviews as such;
making any misrepresentations or publishing misleading information;
2.3 The Client shall respond to any consumer complaints – thereby including ‘notice and
takedown’ and/or complaint requests – within twenty-four (24) hours of notification thereof. The
Client shall comply with reasonable requests from MintAds, following a ‘notice and takedown’
request (for alleged unlawful or inappropriate content) from a third-party regarding Campaigns
and/or Ads placed by that Client.
3 Respect and Fair Dealing
3.1 Each Publisher shall respect the rights of MintAds, Advertisers and/or other Publishers and
act fairly. The Publisher shall not take unfair advantage of MintAds, Advertisers or any other
party or person through manipulation, concealment, unfair abuse of privileged information,
misrepresentation of facts, unfair business practices or any other illegal trade practice.3.2
Each Advertiser shall respect the rights of MintAds, Publishers and/or other third parties and
act fairly. The Advertiser shall not take unfair advantage of MintAds, Publishers or any other
party or person through manipulation, concealment, unfair abuse of privileged information,
misrepresentation of facts, unfair business practices or any other illegal trade practice.3.3
The Client shall not circumvent or adapt any (information) security measures or (Publisher)
tracking systems nor attempt to automate or falsify activity through the Conversion Statistics
(for Advertisers) respectively MintAds Statistics (for Publishers);3.4 A Client shall never
create the impression that the website of the Publisher or its services are provided or endorsed
directly by MintAds.3.5 Furthermore, the Client shall not make or post any negative comments,
statements or content about MintAds on public message boards, chat rooms, social network sites
and/or job sites (including but not limited to Facebook.com, Tagged.com, Craigslist.org,
Trustpilot.com, etc.).
4 Privacy and Security
4.1 MintAds requires each Client to comply with applicable data protection law, rules and
regulations within all relevant jurisdictions.4.2 Each Client is solely responsible and liable
for the development, operation and maintenance of its own website(s) and database(s) and for any
and all content that may appear on its own website(s).4.3 Both Publisher and Advertiser shall
ensure that all its activities comply with relevant legal rules and regulations regarding the
use and distribution of direct marketing and commercial messages (such as, but not limited to
the General Data Protection Regulation (“GDPR”), the CAN SPAM Act 2003 and European Directive
2002/58 (implemented in the Netherlands in the Dutch Telecommunications Act), and shall ensure
that at least the following conditions are met:
prior consent (opt-in) to receive commercial email messages from the Publisher, or Advertiser
(as the case may be), has been obtained and documented;
no rented, leased or third-party email lists may be used, unless the data subjects in such lists
have provided specific, informed and unambiguous consent to the transfer to and use by other
commercial third parties;
the Client may not advertise, or send emails in any way that conceal or misrepresent its
identity and/or return e-mail address;
the Client shall have and maintain a privacy-/cookie policy or –statement whereby it informs the
data subject about the processing of personal data;
in the event suppression (opt-out) lists are available, the Client will verify and remove any
names thereon prior to sending any emails, mailing lists.
5 Breach of this Code of Conduct
5.1 In case of (including an alleged) breach of this Code of Conduct, the Client shall comply
with all investigations and requests from or on behalf of MintAds and the relevant Client shall
provide all information and cooperation necessary in connection with such investigation or
inquiry to MintAds.5.2 Each Client acknowledges that in the event that the Client has breached
this Code of Conduct, its (trade)name and website address may in certain circumstances (for
example, in the event of indisputable breach) be disclosed by MintAds to a third party.5.3 Each
Client acknowledges and agrees that a breach of this Code of Conduct may result in the complete
termination of the Agreement, or (temporary) suspension of the Services, and/or the obligation
to reimburse any compensations obtained by means that were or are in breach of this Code of
Conduct.
MintAds |
[email protected] | www.mintads.com
Updated Dec 12, 2023
